dal.ca Web Renewal Project - Audit Your Content

To help you and your team improve and rebuild your site(s) through the Site Transition Program (login required), we are offering a series of comprehensive, interactive training sessions and customized tools.  

The third stage of the program, Audit Your Content, builds on the work you completed in the Inventory Your Content(login required) and Plan Your Site(login required) stages to help you decide whether to keep, update, move or remove your current web content. This stage is broken into two sessions: Part One (Keep, Edit, Toss) and Part Two (Google Analytics). 

Part One (Keep, Edit, Toss)(login required)

September 29, 2:30 – 4:30 PM (AST)

Now that you’ve completed your content inventory and identified your audiences, it’s time to start reviewing and streamlining the content on your site. By the end of this session, you will be able to: 

  • Create a content map that connects the content on your site with the needs of your audience
  • Make decisions about whether your content should be kept, updated or moved to another platform.  
  • Ensure your content meets Dal’s privacy, security and copyright guidelines 
  • Understand what to do with content that’s no longer needed on your dal.ca site

The session will be led by:  

  • Trudi Smith, Web Content Specialist 
  • Stephanie Lummis, UX Consultant and Trainer 

Special guests: 

  • Courtney Bayne, Dalhousie University Records Manager 
  • Krista Beck, myDal/Sharepoint Services Manager 

All are welcome to attend this session. We recommend that the workbooks associated with the first two stages of the Site Transition Program (Inventory Your Contentand Plan Your Site) (login required) are completed and approved before you begin to audit your content. 

Part Two (Google Analytics)(login required) 

October 13, 2:00 – 3:00 PM (AST)

An important part of auditing your content is using Google Analytics to understand your audience and how they interact with your website. This session is aimed at beginners. You’ll learn: 

  • The basics of navigating the Google Analytics platform
  • How to use behavioral data to make decisions about your site, now and in the future

The session will be led by:  

  • Trudi Smith, Web Content Specialist 
  • Stephanie Lummis, UX Consultant and Trainer 

To fully participate in the session and complete your content audit,you will require access to Google Analytics for your site. Visit the dal.ca Web Services myDal site (login required) to learn more about requesting Google Analytics for your site.

Both sessions will be recorded and posted to the dal.ca Web Services site (login required) afterwards for those who are unable to attend.